A short analysis of some contradictory (un) sustainable speeches: one hypothesis of desenchantment to the alternative models of development

Abstract

Today is very common to find speeches about “sustainability” there are used in the contradictory way. At the goods it is inserted an aggregated value if the production corresponds to any activity linked to “sustainable” practices. Nevertheless, the “sustainability” is extremely questionable, so can be treated by multiple “sustainability”. However, in the collective imaginary the idea about the “sustainable” development making reference to a change at the ecological dynamics remains, keeping in that way, socio-environmental and/or socio-space segregation.